Chunk AI — 6-Month Marketing & Growth Strategy

The Core Problem

You have traffic but no conversion. People are landing on the site, seeing the product, and leaving without signing up or subscribing. That's a funnel problem, not a traffic problem — which is actually good news because it means the hard part (getting eyeballs) is already working.

Phase 1: Fix the Conversion Leak (Weeks 1–4)

1.1 Website Conversion Optimization

~~🔥Your landing page is feature-heavy but action-light.~~ ~~Looking at the content, you've got \~15 sections before the pricing. That's a museum tour, not a sales funnel.~~

1.2 Web App Onboarding Overhaul

~~If the web app has Guest Mode — weaponize it.~~ ~~The gap between "land on marketing site" and "become a subscriber" has too many steps:~~

1. ~~Land on site → 2. Read features → 3. Click signup → 4. Create account → 5. Use product → 6. Hit paywall → 7. Subscribe~~

~~Collapse steps 1-5:~~

1. ~~Land on site → 2. Click "Try Now" → 3. ~~~~Immediately in the app as guest~~ ~~→ 4. Use it, hit the limit → 5. Signup/Subscribe~~

Specific changes:

1.3 Signup Flow Friction Reduction

Phase 2: Content-Led Growth Engine (Weeks 3–8)

2.1 Research Mode as a Growth Flywheel

Research mode is your unfair advantage. No other multi-model AI app offers deep research with real-time progress, PDF export, and proper citations. Lean into this hard.

2.2 Notes as a Differentiator — Innovation Roadmap

You're right that native Markdown support is a big differentiator. Here's how to push it further:

Near-term (next 30 days):

Medium-term (60-90 days):

2.3 SEO & Content Marketing

Phase 3: Activation & Retention (Weeks 5–12)

3.1 Email Campaigns (You Have Resend — Use It)

You're collecting contacts on signup but what happens after? Build these automated sequences:

3.2 Trial Optimization

3.3 Pricing Psychology

Phase 4: Distribution & Channels (Weeks 8–20)

4.1 Organic Social

4.2 Strategic Partnerships

4.3 Referral Program Enhancement

You have ReefReferral on iOS. Extend referral to web:

Phase 5: Metrics & Iteration (Ongoing)

Key Metrics to Track Weekly

| Metric | Target (6 months) |
| --- | --- |
| Visitor → Signup rate | 5-8% (from current low) |
| Signup → Trial rate | 40-50% |
| Trial → Paid rate | 15-25% |
| Monthly churn | <8% |
| DAU/MAU ratio | >20% |

A/B Test Priority Queue

1. Hero CTA copy + placement
2. Guest mode → signup prompt timing
3. Trial length (3 vs 7 days)
4. Pricing page layout (yearly-first vs monthly-first)
5. Onboarding flow (guided vs self-serve)

The Big Bet: "The Anti-Subscription Subscription"

Your positioning of "Stop Paying for Multiple AI Subscriptions" is strong but you're not leaning into it hard enough. The math is undeniable:

That's a 90% savings. Put that number everywhere. On the hero. On the pricing page. In every email. In every ad. It's the most compelling pitch in AI right now and you're underselling it.

Yes — I'd love to see your analytics screenshots and RevenueCat data. Specifically useful would be:

That data will help me sharpen the priority order and identify the highest-leverage fixes first.